Eight Categories of beauty products with more than products3. Competition both with mainstream big brands, and niche natural, environmental and ethical businesses.
Very good supplier network.
Sources raw materials through Community trade fairs. The increase supply of a wide range of products for men promote sales increase by satisfying demand on this particular niche market.
So legislations or some problems in trade with supplier countries can heavily impact its operations 2. Building on their lack of a marketing program - The Body Shop has built an incredibly strong community of customers as they build up their "trade" dollars. There is very little advertising of its products2.
Well-designed store layout and ambience creates customer attraction 4. Many of them are extremely unique to their business which also grips them into political controversy and "drama" as they undergo "business as usual". Number of retail outlets limited which impacts sales volumes Opportunities 1.
There is very little advertising of its products 2.
Economic downturn can hamper sales3. Wide range of products of more than 1, and a culture of continuous innovation in its product variety 3.
It is completely free and is proven. Slow service for the customers due to crowded shopping center location, in combination with the fact of inadequate personnel 4.
Has a high brand value and is viewed as a socially responsible company because of its engagement in many philanthropic activities 5. Their strong social mission helps to build upon the previous strength as another strength.
New Legislation banning animal test products may rising competition by marketing this policy Opportunity 1. Alliance Boots GmbH 2. Unstable supply of ingredients and materials 6.Swot Analysis Of Body Shop.
Join; Login; The Research Paper Factory. Join; Search; Browse; The Body Shop International PLC is a global cosmetics company launched inwhich was predicated on ethical principles and the values of environmental sustainability, it can be seen as one of the first companies to prohibit the use of ingredients.
The Body Shop retail brand analysis covers the study in terms of its swot analysis, segment, target, positioning, USP, competitors, and it also shows its tagline/ slogan.
One can asses The Body Shop strengths and weaknesses through the SWOT analysis below.
The Body Shop SWOT Analysis Parent CompanyCategorySector Tagline/ Slogan USP L'Oréal groupCosmeticsBeauty product retail Nature's way to beautiful Natural ingredients STP SegmentTarget Group Positioning Masstige - Higher income, urban man and women,Beauty and health conscious.
Body Shop. nestle is an ethical corporation with high CSR consciousness now I want to give another example — The Body Shop.
The Body Shop International PLC is a global cosmetics company launched inwhich was predicated on ethical principles and the values of environmental sustainability, it can be seen as one of the first companies to prohibit the use of ingredients tested on. Body Shop International - Swot Analysis This Essay Body Shop International - Swot Analysis and other 64,+ term papers, college essay examples and free essays are available now on ultimedescente.com Autor: review • March 27, • Essay • Words (3 Pages) • 1, Views4/4(1).
SWOT Analysis of Body Shop’s retail outlet in Canada Water Executive summary Body Shop International (Body Shop) is a multinational company which is .Download