Brand strength analysis of microsoft

Microsoft Corporation’s SWOT Analysis & Recommendations

This factor is a weakness because it limits the attractiveness of Microsoft products. Limit Maximum size of a single document 5, characters as measured by String. Via this strategy, Microsoft has shown that it is ready to adapt quickly to market conditions in order to appeal to its consumers.

Microsoft is a giant software corporation but it does not produce its own hardware and depends on computer hardware manufacturers to develop products that run Windows OS. Thus, a recommendation is for Microsoft to continue enhancing its brand image.

Upcoming online brands, on the other hand, do not suffer the same traditional barriers, and may in time create better conditions to compete effectively with Brand strength analysis of microsoft.

SWOT analysis of Microsoft

No sign-up is necessary. Threats Intense competition in software products.

Brand Strength Index Analysis: Microsoft Windows, Connected Devices

Recent research on team and organizational diversity: On a more micro level, the company aim to tailor its services to customers via its Certified Partners scheme. With a marketing department that understands the technology market and anticipates its changes, the company is able to retain its image as technology and product innovators.

Most of us grew up using its easy to use OS, are familiar with it and will keep using it. Best Global Brands in Mobile advertising markets are expected to grow in double digits over the next few years and Microsoft has a great opportunity to tap into these markets with its mobile OS.

Such personalised service is something often found lacking in large multinational organisations that often use a one size fits all approach to whole territories. Many new open source projects are coming to the market and some of them became quite successful, such as new Linux OS and Open Source Office.

Sign up for an access key. Data limits All of the Text Analytics service endpoints accept raw text data. If you use String. Business diversification Innovation for computer hardware products Stronger security against cybercrime Microsoft Corporation is primarily a software business that heavily relies on the popularity of the Windows operating system.

Few other brands are capable to compete with Microsoft for this reason. Also, Microsoft has opportunities to improve the attractiveness of its products through continuous improvement of their security features. The company state in their annual report that the concept of integrated innovation was key to their strategy, which aims to deliver even greater value to customers.

Brand strength analysis

Microsoft has already been sued for many times and lost quite a few large scale lawsuits. Within its business market, Microsoft offers integrated applications tailored to specific industries. He argues that the cost of losing customers in such markets are high as setting-up costs often include higher overheads associated with the purchase.

Adaptability in the market place, as it has been in the past, may prove to be decisive as competition from Google and other online brands strengthens. In addition, it has attempted to integrate its Hotmail email programme into a more far reaching MSN passport system, and relied on online functionality for the success of its games consoles.

It is also recommended that the company must increase its alliances with other firms to improve positive externalities. For example, the Windows operating system remains a target of countless cybercrime attacks globally.

Such a reliance on highly knowledgeable staff in which product development occurs in parallel to understanding what the customer requires may be one of the main factors in maintaining its position.

Customers shift from buying laptops and standalone PCs to buying smartphones and tablets, the markets, where Microsoft has only a modest market share and may never establish itself. Concurrently, Microsoft has strongly pursued a policy of internal development, placing a high level of emphasis on research and development.

Microsoft is more than ever on the pressure to introduce successful OS both in PC and mobile markets as such competitors like Google and Apple have already established positions.According to Interbrand, Microsoft’s brand is the 5th most valuable brand in the world, valued at $ billion.

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Forbes listed the corporate as the 7th most reputable business in the world. Brand reputation leads to higher sales and greater market share. Nov 05,  · The Apple brand is worth $ billion and almost twice as much as any other brand in Forbes’ annual study of the world’s most valuable brands.

There's no doubt that Microsoft is one of the top technology giants in the world.

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Here is the SWOT analysis of Microsoft which shows its numerous strengths. Microsoft is one of the fortune MNC operating through regional subsidiaries to minimize cultural differences in more than countries.

Let’s do a basic SWOT analysis of Microsoft. SWOT Analysis of Microsoft Corporation The scalability of that OS could leverage Microsoft's strength in PCs to offset its weakness in mobile. Microsoft Corporation Essay Microsoft Corporation: A Research Project.

Since its inception in by co founders Bill Gates and Paul Allen, Microsoft Corporation have steadily and rapidly become one of the world's most successful companies, with brands amongst the most global. The Microsoft brand is one of the strongest in the computer hardware and software market.

This strength contributes to the company’s ability to attract customers, especially those who view brand strength in relation to reliability.

Brand strength analysis of microsoft
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