In table 8 we can clearly make out that these shops contribute to highest sales of the showers. Aqualisa is sellingunits of electric shower under the name of Gainsborough and 94, units of mixer showers under the name of aquavalve.
What is the rationale behind this multiple brand strategy? Other reason can be a negative and indifferent approach of the plumbers to try the new product. Once it is popular with the customers it will be a hit product and it can take Aqualisa to new soaring heights making it one of the highest selling companies.
Does it make sense? But mixer valve and power integral showers faced installation problems as former requires excavation of the bathroom wall and later is a very bulky product.
A second alternative was to target the do-it-yourself market. This way the product will attract the customer and can become a leading product in the market. We analyse that the Quartz product is not introduced under this channel.
Ten percent of their time is spent on developing new customers. Be it electric showers poor water flow and bulky boxmixer shower valves Installation typically requires excavation of bathroom and power showers Regarded as less reliable than a mixer shower and pump combination and bulky box.
Furthermore, lowering price by maintaining their profits and quality of the product can be a good strategy as it will attract the customers. Even though boiler is installed in the electric shower to give desired temperature but it has a poor water flow.
Why is the Quartz shower not selling? Describe the competitive situation. Introduction of Quartz Quartz innovation in May is a breakthrough in the shower market. Yes, the product is worth the investment of EU5.
They have not developed core technologies in showers yet. But we recommend that this strategy may not work as the developers look for inexpensive products and demand high discount rates.
You have to be careful about associating your premium brand with your discount channel. However, due to certain market strategies the company is losing its quality and sales. The product lacks proper promotion as it has not reached to the customers and plumbers directly.
As for finance aspect, Quartz provides higher customer value products with considerable margin which even higher than core products-Aquavalve Showrooms Other means of distribution is showrooms.
Moreover, showrooms and do-it-yourself markets the offer wide scope to increase the sales. The situation after the innovation of Quartz calls for the new marketing strategies to increase the sales of the new product. Market Analysis and Market Segment Analysis In UK people install showers due to many reasons, most important reason being replacement of the shower and new penetration.
Various products of different designs and brands are displayed and customer can select through demonstrations. Aqualisa currently has three brands: Aqualisa was currently selling its Gainsborough line to this market. Units Sold Brand. Gainsborough and Aquavalve are its leading products.
After three years of development—during which the company spent 5. The report deals with the current market strategy analysis because of which the Quartz sales have not received a good response in the market.So the product should not be the reason why the shower is not selling.
Quartz is just what customers and plumbers are looking for. The price of Quartz is higher than price of other product, however, I do not think that it is too high because the product is very innovative and Aqualisa it the only company that is selling it.
Why is the Quartz shower not selling? Ans. 3) The plumbers are usually wary of innovations and perhaps did not favour the idea of installing an electronically devised shower.
However showrooms in U. this aspect was not liked by the Managing Director of Aqualisa as he was of the opinion that Quartz is a premium product.5/5(1). Aqualisa being one of the largest-selling companies in the shower products, it constitutes 18% of the market sales.
Gainsborough and Aquavalve are its leading products. Once Quartz is introduced it will attract customers with its benefits and elegant look/5(K). Feb 08, · Why is the Quartz shower not selling? The product is truly innovative – for customers it provides efficient and reliable water pressure and temperature, it has easy and stylish “one touch” control and it is easy for plumbers to install it.
Introduction Aqualisa Quartz: 'simply a better shower' - a significantly innovative product developed by Aqualisa, in terms of both cost and quality, has been facing challenges in the market since its launch four months ago. Why is the Quartz shower not selling?
– One of the reasons is that the company sales force spends only 10% of their efforts in developing new customers and they reply on their long-standing relationships with plumbers.Download